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World-leading family harm prevention campaign supports young NZers

March 24, 2023 at 11:08 AM

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Associate Minister for Social Development and Employment Priyanca Radhakrishnan has today launched the Love Better campaign in a world-leading approach to family harm prevention.

Love Better will initially support young people through their experience of break-ups, developing positive and life-long attitudes to dealing with hurt.

“Over 1,200 young kiwis told us they need support to deal with early experiences of love and hurt, and break-ups were identified as a common challenge,” Priyanca Radhakrishnan said.

“We know that break-ups hurt. We want to support our young people to deal with the hurt and know that there is a way through without harming themselves or others.

“By supporting young people through these formative experiences, we can positively impact how they approach future relationships.

“Love Better, which asks young people to ‘own the feels,’ is a primary prevention campaign that features young people sharing real stories to help their peers who may be going through similar experiences.

“This is an authentic way to inspire others to build their own strength, self-worth, and resilience.

“This approach hasn’t been trialled by any government around the world. New Zealand has shameful statistics of family and sexual violence and we need innovative approaches to break the cycle,” Priyanca Radhakrishnan said.

Minister for the Prevention of Family Violence and Sexual Violence Marama Davidson welcomed the innovative new campaign as a positive way of getting rangatahi talking about the tough emotions of relationships and break-ups.

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Category: Campaigns