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June 05, 2014 at 10:50 AM

Elder abuse is “ a single, or repeated act, or lack of appropriate action, occurring within any relationship where there is an expectation of trust, which causes harm or distress to an older person”( Action on Elder Abuse, 2004; WHO/INPEA, 2002). Elder abuse is a universal problem. It is not limited to any one gender, religious, cultural, ethnic or income group.

During the week of June 15- 22 2014, Age Concerns in New Zealand will be taking part in a national campaign to raise awareness of elder abuse and neglect. Throughout the country, there will be community activities to raise awareness of elder abuse, so look out for people wearing purple, purple ribbon badges and buildings and public spaces lit up with purple lights.

If you suspect that an older person is being abused or neglected; If you feel you are being abused or neglected. Phone your local Age Concern (Auckland 09 8200184) or the Family Violence Helpline (0800 456 450)

A simple thing to do for WEAAD: starting June 1, change your email signature font colour to purple, and consider adding the WEAAD date and tag line: World Elder Abuse Awareness Day – June 15^th

See Age Concern's website for more information.