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November 20, 2020 at 12:26 PM

From the NZFVC

The White Ribbon NZ campaign this year is asking people to challenge #outdated stereotypes around masculinities.

The campaign is focused on changing outdated ideas and promoting healthy masculinity and respectful relationships.

White Ribbon says that unhelpful and outdated stereotypes contribute to:

"... putting limits on how kids interact with their world and how they develop their relationships. Many men have grown up hearing these things and end up copying these unhealthy attitudes and behaviours – even if they don’t like or agree with them. At their worst, these attitudes and behaviours can lead to violence toward women. This violence affects our families, our communities, and our whole country.

So how do we change it? In all of our relationships – whānau, friends, colleagues, teammates – we can challenge the #outdated stereotypes of what it means to be a man. We can role model healthy relationships and focus on strength that comes from a kaupapa of respect and aroha. We can call each other out and encourage more kōrero about gender equality.

By challenging each other in constructive ways we become stronger, and support change for those who need it the most. It’s time to shake off the old and reveal the new."

The campaign takes three common concerning statements and rewrites them focusing on respect:

• “Show them who’s boss? YOU LOVE THEM”
• “Kids should keep quiet? BE HEARD”
• "Treat em mean EQUAL keep em keen?”

Resources and a video on this year's campaign are available from the White Ribbon website. The tip sheet What your organisation can do to support White Ribbon’s campaign to prevent men’s violence towards women lists 10 actions your organisation can take.

The White Ribbon ride this year is a virtual ride which will bring together a series of local rides. Find other White Ribbon events or list your event.

Click here to read more